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Things are looking up here!

 We started gaining more followers! With the help of Zack and some hard work from Stephanie we were able to start gaining followers again. Its been a struggle the past two weeks but our long meetings and study of analytics has been so worth it. Stephanie is feeling a lot better about where her account is headed and hopefully it will continue to grow as we finish off this semester. Its interesting to watch someone else go through all the feelings of social media. It can be a frustrating field to work in, and Stephanie is running her own social media without a manager so shes really working two full time positions. But when you have good weeks, its all becomes worth it!


The biggest things I learned this week is how audiences can change with the seasons. Especially audiences like Stephanie's, middle aged women who are mostly moms. Summer time can change everything for them and it can get harder to connect if you're still posting like its winter. I'm glad we were able to run some tests and learn that posting even earlier in the day was helpful for getting more attention on the account. Its been a great two weeks! 

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