Megan Johnson

 The past few months I undertook a project that I was very hopeful and excited for. The purpose of this project was to help 2 The Sunny Side with their social media, more specifically their Instagram account. 2 The Sunny Side was struggling to connect with their audience, gain more followers and learn more about reels.  Out biggest challenge was switching from the school year into the summer. They started losing followers, we went from 700 followers to 500. It was very discouraging and we were worried about what was going to happen with the account. We decided to analyze the posting times again so we could change according to peoples schedules. That helped a lot! My part of the project was helping out! First, we met to work out a posting plan. They had never worked out a calendar for posting before. They just decided day of and went with that. When I presented what I knew about a posting calendar they were thrilled! This ended up helping a lot because we were able to plan far ...

 We started gaining more followers! With the help of Zack and some hard work from Stephanie we were able to start gaining followers again. Its been a struggle the past two weeks but our long meetings and study of analytics has been so worth it. Stephanie is feeling a lot better about where her account is headed and hopefully it will continue to grow as we finish off this semester. Its interesting to watch someone else go through all the feelings of social media. It can be a frustrating field to work in, and Stephanie is running her own social media without a manager so shes really working two full time positions. But when you have good weeks, its all becomes worth it! The biggest things I learned this week is how audiences can change with the seasons. Especially audiences like Stephanie's, middle aged women who are mostly moms. Summer time can change everything for them and it can get harder to connect if you're still posting like its winter. I'm glad we were able to run so...