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The Final Product

 The past few months I undertook a project that I was very hopeful and excited for. The purpose of this project was to help 2 The Sunny Side with their social media, more specifically their Instagram account. 2 The Sunny Side was struggling to connect with their audience, gain more followers and learn more about reels. 



Out biggest challenge was switching from the school year into the summer. They started losing followers, we went from 700 followers to 500. It was very discouraging and we were worried about what was going to happen with the account. We decided to analyze the posting times again so we could change according to peoples schedules. That helped a lot!

My part of the project was helping out! First, we met to work out a posting plan. They had never worked out a calendar for posting before. They just decided day of and went with that. When I presented what I knew about a posting calendar they were thrilled! This ended up helping a lot because we were able to plan far in advance for content and hashtag purposes. Next, I took over the account for a couple weeks to help them figure out good posting times, good hashtags and to show them how I'd do it! After a couple weeks they took back over and I helped them look through their analytics and taught them how to analyze what they were doing. 

I had such a learning experience! It was fantastic to work with a small business who was still learning. I was able to share things I knew and learn new things from them. Social media is always changing and its great to share that experience with great ladies like the ones who run 2 The Sunny Side. Through this experience we were able to get them up to 1,700 followers which you can see above! I'm so happy with this final product and the posts I was able to help with. I feel like they are at a great pace continuing on without me. 

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