Skip to main content

The Clock Strikes Midnight

 I'm happy to report that all is done with Fairytale Formals! The clock struck midnight and its time for this girl in a ballgown to go home. Camille and I parted ways on this project on Wednesday and she said she couldn't be happier with our outcomes. Helping to create an online presence for Camille and her business was so rewarding and a lot of fun. I wanted to take some time today to share a quick overview of the project and everything we accomplished.

Photo Shoot

The first major thing we accomplished was a photo shoot with the dresses. We just wanted to get some shots of the dresses in use. We had a lot of fun renting a photo studio and getting some girls to come over and play dress up with us. These girls ended up having a huge part in sharing the photos afterwards as they told all their friends about this exciting new business. The photos turned out really good as well but we just didn't have enough time for what we needed to shoot. So after the photo shoot we booked another studio and asked some more girls to come! While this did set us back slightly, you can never have too many photo shoots. ;)

                                              

Instagram

Once we had some content to work with, the Instagram page went up! Camille decided she only wanted to post once a week. She didn't want to have a complicated schedule when it came to posting and she wasn't looking to grow exponentially on Instagram as her main goal for this project was a website. She decided to post every Friday and we had fun talking about hashtags, captions, and editing for her page. The girls we asked to model immediately started following the page and sharing it so all their friends could follow too!


Website

My main job for this project was the website. I knew this was going to be quite the task so I spent hours and hours every week making sure everything was perfect. Camille wanted all her dresses listed online so that people could scroll through her page like they were shopping. However, since her dresses are rent-only, they aren't all available all the time. Each dress needed its own programmed calendar, so that when it was already rented for a weekend, it wasn't available to rent during that time. Each dress had to have information listed such as the size and price, and each dress needed to be labeled under certain categories (color, size, style, etc.)

This was the biggest website project I'd undertaken but I worked hard and it turned out really great. Camille loves it and her clients love that they no longer have to drive to her house to look through her dresses, (although some still do just for the fun of it.) She asks the girls who rent the dresses to send her the photos so she can continue to use the content they're building for her. She continues to post every Friday about a different dress and she is having lots of fun seeing her dresses get rented in a more convenient way. 


Overall, I'm so glad I had the opportunity to work with Camille on this project. Her dresses are beautiful and they're such an affordable way for so many girls in this community to look fabulous at every dance. I've learned that while projects like these don't always work out the way you plan, you can have lots of fun and meet lots of amazing people during it. I'm proud of the work I accomplished and I'm happy with the way Camille reacted to everything I did for her! This project definitely ended in a happily ever after.

I look forward to all the projects awaiting me in my future.

Comments

Post a Comment

Popular posts from this blog

Instagram and Website Progress

 We took a couple steps back this week. The website is coming along slower then we originally thought. However, we are having lots of fun posting on Instagram. The girls who came to model for us are also enjoying sharing our posts with their friends and highly recommending the dresses! Right now, our plan with Instagram is regular posting every week, and then posting more on weeks when school dances are coming up in the area. Camille is guessing that's when people will be looking for dance dresses anyways, so posting will increase sales. The website is complicated because each dress needs its own page and schedule and price. Making these takes a lot of time and patience so I've been doing my best to sit down and get all of those done so the website can go live! For now, Camille is taking care of rentals the old fashioned way, which is working fine until the website is finished.  Camille is excited to schedule her next photo shoot since we didn't even get close to finishing ...
Post a Comment
Read more

Springtime Event

 We held an event last week focused on the youth of Shine Performing Arts. This event is an annual event where the youth prepare performances and presentations to share with the community as well as their parents and other family members and friends. This event is sort of an end-of-year celebration to say goodbye to the graduating seniors, welcome in new students for next year and celebrate how far everyone has come and accomplished.  The event was canceled last year due to Covid-19 so we already knew there was a lot of excitement going into this event. We wanted it to be held outdoors so that we could let the maximum people attend the event. Because of our location we were able to keep social distancing rules while people enjoyed the food and entertainment for the evening.  Our biggest concern was the weather because it was the outdoor event, there were so many times where we thought the weather would come through, but as event managers and specialists, we came up with m...
Post a Comment
Read more